About

at Machu PicchuHi, my name is Yasmine Mustafa. I founded 123LinkIt in 2009, a blog advertising company in Philadelphia that was acquired in late 2011.  My biggest challenge was running a tech company as a business/marketing person without a development background. It led me to start GirlDevelopIt Philly, an international organization dedicated to empowering women of diverse backgrounds to learn how to develop software.

I decided to take a break from my laptop in May of 2013 and travel South America solo for six months. The trip was transformative and has opened my eyes about myself, vagabonding, and women’s issues. My new company is called ROAR for Good (ROARfor Good.com) and utilizes fashionable, safety accessories, mobile technology and educational programs to empower women to feel safer in cities and college campuses. While I’ll probably deviate from the topic from time to time, I plan on sharing lessons learned, entrepreneurship posts, travel adventures, and challenging the status quo. Thanks for visiting!

Some facts about me:

  • I come from a family of eight. I have 3 sisters and 2 brothers.
  • I wanted to be a professional basketball player when I was in high school.
  • My hobbies include reading, playing poker and people-watching. Sometimes all at once!
  • In another life, I’d love to be a UI and UX designer.
  • I graduated Summa Cum Laude from Temple University in 2006 with an Entrepreneurship degree. I  put myself through school and it took me 7 years to finish. While there, I received the “Entrepreneurship Award” for possessing the highest GPA in my Major.
  • I was part of the first class of DreamIT Ventures in 2008.
  • I currently hold the record for “Most Innovative Idea” competition awards at Temple University with 4 wins. Ironically, the concept I actually decided to pursue (123LinkIt) only received an Honorable Mention in 2010.
  • 123LinkIt won First Place and $25,000 in cash and prizes in Temple’s Business Plan Competition in 2010. This is something I’m especially proud of because we did not place the previous year.
  • I’ve participated in Startup Weekend three times, coming in as a Finalist once and in 2nd place this past year.
  • I spoke about learning how to code with GirlDevelopIt at IgnitePhilly 9 and nabbed the “Best Overall” presentation.
  • I was once a Temple University ad model for their MBA program. I don’t have an MBA and I wasn’t paid for it.
  • BlogHer features my blog posts from time to time. I’ve experienced the Digg, Hacker News, Delicious, BuzzFeed and Stumbleupon effect. I’m working on the elusive Reddit and TechCrunch. Speaking of Buzzfeed, they recently featured me as one of their 11 Inspiring Stories of People Who Left Normal Life & Embraked on An Adventure (I’m #4!).
  • My blog was named one of the top Entrepreneurship blogs in Philadelphia by TechnicallyPHL in 2011.
  • I’m a Guinness Book of Records holder thanks to RedditGifts.
  • I’m living the American dream. If you’re not bored yet (what’s wrong with you?), here’s a backstory on how I worked my tuckus off to get to where I am.